In 2011, the City and UCSC created the GreenWharf program to foster the development and incorporation of innovative technology into the structure and operations at the Santa Cruz Wharf. GreenWharf has gained momentum and now involves a number of nonprofits, Wharf businesses, private sector entities, students, and interested members of the public.
These parties are collaborating on interrelated projects that minimize the environmental impact of Wharf operations while enhancing its appeal as a visitor destination. “We are honored to receive this recognition,” said Ross Clark, Climate Change Action Coordinator with the City of Santa Cruz. “Our community is committed to economic progress with resource conservation and environmental considerations always at the forefront.”
During the Wharf’s Centennial Year in 2014, GreenWharf completed several high-profile initiatives including installing energy and cost-saving infrastructure, launching and completing a Wharf Green Business Certification Challenge, and creating an ecotourism mobile phone app.