Thursday, February 14, 2013

Campus Training: Identifying Greenwashing in Product Marketing

We are constantly bombarded with green marketing buzzwords like “green,” “recycled,” and “natural." Use the new "greenwashing" tool on the UC Learning Center to learn the facts about what makes products environmentally preferable and how to avoid the deceptive marketing practice of "greenwashing."

This project was designed and created last year by Provost Sustainability Internship Program Purchasing Department intern Christian Frederick and his staff mentor Kate Cunningham. Learn more about the Internship Program here.

View the tool here.

Also, don’t miss out on a chance to learn more about Green Purchasing at UCSC. Attend the Green Purchasing workshop during this year’s Earth Summit on March 8th. Play some Greenwashing Games with fellow students and learn about important tips for when you shop! Learn more about Earth Summit here.

1 comment:

Dave Wade said...

You can't see the tool mentioned in the blog post without a gold ID.